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What is Awaodori?

Awaodori is the largest and the most famous bon festival dance in Japan, attracting more than 1.3 million visitors from August 12 to 15 every year. Awa is the old name of Tokushima Prefecture where the festival takes place, and Odori means dance. Every night, groups of dancers dressed in Yukata, or light cotton kimono, dance around in the town to the theme song called “Yoshikono” accompanied by three stringed shamisen, flutes, drums and bells with shouting, “Fools dance and fools watch, if both are fools, you might as well dance!”
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